Ambassador Božović Opens Trade Fair Showcasing Korean Companies in New York
Held at the New York Hilton Midtown, the event featured 20 companies from the food, cosmetics, and industrial goods sectors.
Speaking in his capacity as Consul General of the Republic of Serbia and on behalf of the Society of Foreign Consuls in New York, Ambassador Božović welcomed the organizers, business representatives, and guests. He highlighted the importance of economic diplomacy, direct business contacts, and international partnerships in advancing trade and investment. His remarks and invitation to cooperate received a very positive response from the organizers and participants.
During the event, Ambassador Božović also met with Bryan Cho, Deputy Director in the Marketing Team of the Korea Trade-Investment Promotion Agency (KOTRA). He highlighted the agency’s successful work in the Republic of Serbia and its contribution to connecting Serbian and Korean businesses.
Following the opening, Ambassador Božović toured the exhibition and met with representatives of participating companies, learning about their products and business plans. He encouraged them to explore investment opportunities in the Republic of Serbia, establish partnerships with Serbian companies, and develop cooperation with the Society of Foreign Consuls in New York.
His participation provided an opportunity to promote closer economic cooperation between Serbia and the Republic of Korea and establish contacts for further business engagement.